Majora Carter founded Sustainable South Bronx in 2001 to simultaneously alleviate poverty, improve the environment, and reduce public health costs. She is leading us closer to environmental justice through economically sustainable projects informed by community needs. The South Bronx Greenway improves neighborhoods as it connects people to their riverfronts and each other, SSBx Green Roofs reduce urban heat island effect and storm-water runoff into our rivers, the B.E.S.T. program prepares citizens for the growing Green-Collar economy, the Sheridan Expressway Decommission re-imagines urban land-use and transportation. All of her initiatives couple the economic value of responsible environmental management and a happy, healthy, productive urban landscape. She is a MacArthur “Genius” Fellow, and named one of the 25 Most Influential African- Americans by Essence Magazine for 2007.