Jason Clay is the senior vice president of market transformation for the World Wildlife Fund. His goal is to create global standards for producing and using raw materials, particularly in terms of carbon and water. His ideas are changing the way governments, foundations, researchers, and NGOs identify and address risks and opportunities for their work. He brings people together to improve environmentally sensitive practices in agriculture and aquaculture. He has convened industry roundtables of retailers, buyers, producers and environmentalists to reduce the key impacts of producing soy, cotton, sugarcane, salmon, shrimp, mollusks, catfish and tilapia. Prior to joining WWF in 1999, he ran a family farm, taught at Harvard and Yale, worked at the U.S. Department of Agriculture and spent more than 25 years working with human rights and environmental organizations.
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